Why Wikipedia ranks better in Google Search Engine

October 16, 2021 | views Last Updated 2021-10-17T02:40:21Z
Why Wikipedia ranks better in Google Search Engine

As an SEO learner, one of the best ways to learn SEO is by looking at search engine optimization techniques on Google’s favored site. 

This will help a lot to understand what your blog is missing and how you can make your blog internal SEO better. Here we will look into Wikipedia SEO strategies, which will help you to learn more about On page SEO and you can take away 2-3 things from here and implement it on your website.

Wikipedia is one of the most popular websites and you will find SEO ranking for most of the keywords at number 1 in Google search. Wikipedia’s popularity owes itself to the website is unique, with article content that any user can edit. With a huge volume of visitors to the site, Wikipedia would seem like an ideal tool in SEO strategy, but certain elements involving its culture and policies can prove very difficult for SEO implementers to use.

That is a really good example of sites with fantastic SEO. 

There is no doubt, Wikipedia SEO is out of the box and they take care of each part of the site SEO structure carefully. For us (Bloggers and SEO’s) Wikipedia is a good case study to learn and understand what effective SEO is.

There are a lot of ways in which Wikipedia retains its online quality. But, it doesn’t even use so much ‘secret’ SEO tips that you cannot figure out. Here, I have listed the SEO tricks used by Wikipedia that help it to rank higher.

Wikipedia employs stringent policies with regard to link spam, to the point that even relevant external links to its many articles at times get deleted. The few remaining links are in the form of tags to hide them from search engine spiders, which defeats the purpose of using Wikipedia as part of any SEO strategy.

Reason behind Wikipedia High Ranking

1. Smartest Interlinking example on the net

If you are fond of Wikipedia, then you might know that Wikipedia is the largest linker of its content. It links to around 500-600 other Wikipedia articles itself from its one page. So that none of its articles get dumped ever. You know that Wikipedia links to its category pages and its tags.

It also links to its Wikimedia files about images and other stuff. That is why Wikipedia never gets ranked third or fourth in any of its articles. It lives on the idea that if you want others to promote your content, you should promote it first. This also has the direct impact on low bounce rate of Wiki and better user experience.

Don’t you think so? If you are using WordPress, you can use WordPress Smart link for automatic internal linking. Link as much as you could, but make sure it should be relevant and meaningful. WordPress users can use Linkwhisper plugin to achieve similar kind of internal linking smartness.

Also keep user experience in mind, while doing Internal-linking as lots of irrelevant linking may give bad user experience.

2. Unique content across different pages

You will see that all the Sidebars, footer and the header of the page. That is quite a good deed. After observing for a while, you can also conclude that 98% of its content changes over the page. On the terms of copyright text, Wikipedia contains just a line, and the plain HTML written a link to its Copyrights documents. Isn’t that just another vote towards the cleanliness of a site.

It says itself on the Webmaster Guidelines that the same words or content should be minimum on different pages, and it will be better it the content changes a lot across the different pages of the site.

3. Canonical for different language pages

Wikipedia has many different pages, and it also does not uses English as the preferred language. So, how does it protect itself from duplicate pages? By using Canonical settings and making language markup for these different pages. One more thing that you will notice is that Wikipedia has different subdomains for different languages which create different virtual sites containing the whole page with a specific different language.

This also tells us how we can use multiple subdomains for multiple languages and save ourselves from those cruel updates.

4. Not just links, but relevant links

Wikipedia doesn’t allow any links in the References section. But, only relevant links that comprise of the content on its page. Wikipedia has links to trustable sources that contain the different prospects of the same content. Also, those pages have content that is useful for users. Wikipedia never links to sites that don’t have any content related to its pages.

5. Anti- SPAM

Wikipedia is an online example of how a site can stay big yet not spammed. Also, Wikipedia offers its users to edit any content on its page. But, it never allows the SPAM content to stay long on its pages. It keeps the record of each of the edits that are made and lets them stay on the page only after reviewing completely.

For Blogger, you are responsible for any links on your webpage. That could be in the form of Guest posting or via commenting. Since irrelevant links are considered as bad SEO example, so before adding any link to your page (Comment or guest post or any other way), make sure it’s useful and add value.

6. Informational Content, the top motive

The primary motive of Wikipedia is just to stay informed and provide content that is true and useful. All the other sites and blogs on the net that think the same way will always succeed the same way. Don’t you think that happy readers are much useful than unhappy advertisers? Yes, they are, because when people are happy, they share the same things that they discovered with their friends.

My suggestion here: Not only work on developing new content but keep updating the old content to make it more useful and relevant.

7. Wikipedia and the Nofollow Value

Because of Wikipedia’s peculiar characteristics making it a prime target for individuals wishing to tap it for a variety of purposes, 2007 saw the implementation of the nofollow value for all backlinks to its articles. This concept was a Google invention in 2005. By adding a certain meta tag to an HTML link, web spider programs will not be able to crawl the link into its search engine index.

This concept is virtually foolproof and the web-crawlers of all major search engines follow it. And since all external links in Wikipedia, excluding those leading to other Wikimedia websites, are coded with the nofollow value, these backlinks are not able to promote the websites they point to. Still, this measure did little to curb the proliferation of links in Wikipedia’s articles.

People add redundant items to Wikipedia like links to subpages of a parent website in addition to the main page’s link. Most of the time multiple relevant links are added to a single article, such as links to social network sites, fan sites, forums, and others in an attempt to achieve comprehensiveness.

In most other websites these links are usually located on the links page but this feature is not available with Wikipedia.

8. Wikipedia’s Bureaucracy and Cultural Backgrounds

In a nutshell, the policy of the website governing external links can be described as limiting any such links added to a particular article to the most reader-useful, directly relevant ones only to keep the number of added links per article to a minimum.

Some of the editors in Wikipedia rigidly review contributed articles to root out spam and ensure the quality of submitted content. A few implemented these policies to an extent where it is almost impossible to add an external link to an article without it being removed, especially if little effort is taken to justify its inclusion.

Sometimes a contributor will add a hyperlinked text in the article content as a reference citation. These citations are also frequently removed not because they are judged to be inappropriate, but because they fail Wikipedia’s similarly-confusing standards for verifiability.

This usually holds true if the cited reference is a self-published piece on the subject. Examples of these are blogs and press releases. A notable incident in 2007 involved Rand Fishkin observing that the Wikipedia article on SEO had its citations removed simply because they originated from self-published sources, even if those citations are attributable to known SEO experts. Such incidents can be frustrating for article contributors.

9. The Practice of Blacklisting Pages in Wikipedia

As an extreme measure, a notorious website may be banned by Wikipedia administrators if it poses a significant threat as a link spammer. One such website,, was blacklisted by Wikipedia in 2006 when article writers for the former overstuffed their material with backlinks to attract more viewers. Back then the website compensated its writers based on the number of page views received.

The nofollow policy resulted from this incident, and since then replaced its compensation scheme to follow a pay per click model. Despite the change, Wikipedia’s verdict on the issue stands. None of Suite101’s article links may be placed within Wikipedia, not even as reference citations. Suite101 president Peter Berger appealed to Wikipedia to no avail, and afterward, the only leeway for removal of a site from the blacklist is through popular demand.

Promoting a website by attaching its links in Wikipedia is futile, as the incidents mentioned above demonstrate. Harsh policies and customs ensure that no link having the slightest hint of a promotional agenda will long survive to scour by Wikipedia fanatics intent on keeping it as a pure resource of human knowledge.

Well, I’m not sure how many of you work day and night on On-page SEO. But you should clearly try to imply some of Wikipedia SEO strategies on your blog to make it more SEO friendly.

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